The Oscar winners are then determined by a second round of voting in which all members are then allowed to vote in most categories, including Best Picture.
Film companies will spend as much as several million dollars on marketing to awards voters for a movie in the running for Best Picture, in attempts to improve chances of receiving Oscars and other movie awards conferred in Oscar season. The Academy enforces rules to limit overt campaigning by its members so as to try to eliminate excesses and prevent the process from becoming undignified. It has an awards czar on staff who advises members on allowed practices and levies penalties on offenders. For example, a producer of the 2010 Best Picture nominee, The Hurt Locker, was disqualified as a producer in the category when he contacted associates urging them to vote for his film and not another that was seen as front-runner (The Hurt Locker eventually won).